What to Look For in a Truly Sustainable Brand (and What to Avoid in Greenwashing)
Image Source: Pexels In today’s market it seems every brand is eager to flaunt its eco-credentials. From “natural” ingredients to “carbon-neutral” shipping, the language of sustainability is everywhere. While this heightened consciousness is good news, it also makes grocery shopping a minefield for the thoughtful consumer. Unfortunately, the ugly reality is that “greenwashing” — the deceptive promotion of products … Read more